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She Inherited the Fortune... and the Confusion

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How women are navigating inherited wealth, identity, and ownership in the era of the Great Wealth Transfer

When the call came, she was folding towels. A trust officer from the bank said, “Your father’s estate has cleared probate. The distribution will hit your account by Friday. You should probably speak to your financial advisor.”

Except she didn’t have one. And she had just inherited $6.2 million.

Welcome to the Great Wealth Transfer, where women are receiving life-changing sums of money—often with little preparation, no roadmap, and a whole lot of emotional baggage.

According to Cerulli Associates, $11.9 trillion of the Great Wealth Transfer will pass between generations by 2030. And a substantial share of that wealth is landing in the hands of women, often for the first time in family history.

UBS’s 2025 Own Your Worth report highlights the stories of some of these women, and the findings are as telling as they are sobering: 89% of women who inherited say they wish they had been more involved in family financial discussions earlier.

What’s more, many women who inherited money felt pressure, guilt, and confusion when the transfer actually occurred. The inheritance didn’t just come with dollars. It came with expectations.

Legacy, Logistics, and the Lurking Question: "What Now?"

Money has memory. It also has shadows. For many women, receiving an inheritance triggers a cascade of emotions that may include:

  • Grief

  • Guilt

  • Responsibility

  • Anxiety

  • Even shame about not feeling "grateful enough"

One of our clients said, "I felt like I had to prove I was worthy of this gift. But no one ever taught me how to manage money."

And that’s the crux. Women are often socialized to be budgeters and savers—not investors, strategists, or legacy planners. So when the wire hits the account, there’s often a deep chasm between control and confidence.

The Inheritor's Dilemma: The Top Three Risks

Without adequate financial education or a plan to manage the inherited funds, many women adopt behavior patterns that don’t serve them well. Common responses include:

  1. Do nothing and hope it sorts itself out. Inaction is one of the most common responses. The fear of making a mistake leads many women to freeze entirely.

  2. Outsource it all and cross your fingers. Some hand everything off to a partner or friend (who may not have financial experience) or to a legacy advisor they barely know. That can leave them vulnerable to poor decisions or mismatched values. 

  3. Spend from emotion, not intention. In some cases, women rush into big purchases, gifts, or debt payoffs before creating a broader plan for the money. While generosity isn’t bad, reactionary giving often leaves the bigger picture fuzzy.

Stories from the Field: Confidence Comes in Layers

In UBS’s 2025 Own Your Worth report, 76% of women said they ultimately became more confident after inheriting—but that it took time, guidance, and the right partnership.

We see this firsthand in our practice. Take Carla. She inherited $3.5M from her mother’s brokerage account. There was no trust in place, no tax planning, and Carla and her mother had never talked about the money Carla would inherit. She felt embarrassed to ask “basics,” but didn’t know how to move forward. 

Working collaboratively, we helped Carla: 

  • Build a sustainable withdrawal and giving plan

  • Create a "Freedom Fund" for causes she cares about

  • Work through her money scripts and guilt

Three years later, Carla is hosting legacy dinners for her own kids. Because ownership isn’t just about assets—it’s about alignment.

Four Moves to Make Today

So what can you do to resolve this kind of issue in your own life? Focus on these four key elements of your financial wellness:

Get clarity on the numbers. What do you own? Where is it held? Who are the stakeholders? Without facts, fear takes over.

Build a planning team that respects your voice. Find a fiduciary advisor who educates and empowers you—not just someone who talks spreadsheets.

Reflect on purpose before you plan. Get clear on the big picture by asking, “What does this wealth allow me to do, be, or build?” “What legacy do I want to create?”

Allow for the emotional journey. You’re not behind. You’re not bad with money. You’re in transition. Give yourself grace.

The Story You Tell Yourself Matters

Inheritance is not a final chapter—it’s a plot twist. You get to decide whether it’s the beginning of stewardship, reinvention, or quiet strength. But here’s the truth: No matter what path you choose, you don’t have to walk it alone.

If you’ve inherited recently and feel overwhelmed, let’s talk. Our team at Artisan Financial Strategies specializes in helping women navigate wealth events with confidence, clarity, and intention. Because the story of your wealth deserves a strong, empowered narrator.


SOURCES:

  • Cerulli Associates, U.S. Wealth Transfer Report, 2022

  • UBS Own Your Worth 2025: Women and the Great Wealth Transfer, ubs.com/women

Disclosure

Meredith Moore is an agent licensed to sell insurance through New York Life Insurance Company and may be licensed with various other independent unaffiliated insurance companies in the states of AK, AL, AR (AR Insurance License #3984114), CA (CA Insurance License #0D60252), CO, FL, GA, LA, MD, ME, NC, NJ, NM, NY, OH, PA, SC, TN, TX, VA, and WA. No insurance business may be conducted outside the states referenced.

As a New York Life Agent, Meredith Moore is licensed and authorized to offer insurance in California and Arkansas, but Artisan Financial Strategies, LLC may not be. For additional information on licensure status, please click here for California and/or click here for Arkansas.

Meredith Moore is a Registered Representative of and offers securities products & services through NYLIFE Securities LLC, Member FINRA/SIPC, a licensed insurance agency, and a wholly-owned subsidiary of New York Life Insurance Company, 1125 Cambridge Sq Ste C, Alpharetta, GA, 30009, 770-587-0281. In this regard, this communication is strictly intended for individuals residing in the states of AK, AL, AR, CA, CO, FL, GA, KY, LA, MD, ME, MI, MS, NC, NE, NJ, NM, NY, OH, OK, SC, TN, TX, VA, and WA. No offers may be made or accepted from any resident outside the specific states referenced.

Meredith Moore is also a Financial Adviser with Eagle Strategies LLC, a Registered Investment Adviser, and a wholly-owned subsidiary of New York Life Insurance Company, offering advisory services in the states of AK, AL, AR, CA, CO, FL, GA, KY, LA, MD, ME, MI, MS, NC, NE, NJ, NM, NY, OH, OK, SC, TN, TX, VA, and WA. As such, these services are strictly intended for individuals residing in the states referenced.

Adam Tolliver is an agent licensed to sell insurance through New York Life Insurance Company and may be licensed with various other independent unaffiliated insurance companies in the states of AK, AL, AZ, CA (CA Insurance License #0L03742), CO, GA, LA, MD, MI, NC, NJ, NY, OH, TN, TX, and WA. No insurance business may be conducted outside the states referenced.

As a New York Life Agent, Adam Tolliver is licensed and authorized to offer insurance in California, but Artisan Financial Strategies, LLC may not be. For additional information on California licensure status, please click here.

Adam Tolliver is a Registered Representative of and offers securities products & services through NYLIFE Securities LLC, Member FINRA/SIPC, a licensed insurance agency, and a wholly-owned subsidiary of New York Life Insurance Company, 1125 Cambridge Sq Ste C, Alpharetta, GA, 30009, 770-587-0281. In this regard, this communication is strictly intended for individuals residing in the states of AK, AL, CA, CO, DC, FL, GA, IL, LA, MD, MI, MS, NJ, NM, NY, OH, TN, VA, and WA. No offers may be made or accepted from any resident outside the specific states referenced.

Adam Tolliver is also a Financial Adviser with Eagle Strategies LLC, a Registered Investment Adviser, and a wholly-owned subsidiary of New York Life Insurance Company, offering advisory services in the states of AK, AL, CA, CO, DC, FL, GA, IL, LA, MD, MI, MS, NJ, NM, NY, OH, TN, VA, and WA. As such, these services are strictly intended for individuals residing in the states referenced.

Artisan Financial Strategies, LLC is not owned or operated by NYLIFE Securities LLC or its affiliates.

Neither Artisan Financial Strategies, LLC nor its associates are in the business of offering tax, legal, or accounting advice. Please consult your own tax, legal, or accounting professional before making any decisions.

For more information about NYLIFE Securities LLC and its investment professionals.

Click here

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